In a rapidly changing business world, how can we find direction amid uncertainty? How can we achieve sustainable growth amidst opportunities and challenges? We believe that the answer lies in the ancient Chinese wisdom, the “Way of Hsienheng” in the Book of Changes.

The sixty-four hexagrams in the Book of Changes begin with Qian and Kun, revealing the macroscopic laws governing the operation of heaven and earth. The "Hsien" and "Heng" hexagrams are the starting points of the way of the world, teaching us how to gain a foothold in the world, how to follow the trend, and how to achieve long-term development.

Hsein Gua (䷞): Sensing the world, matching and resonating "Hsien" means sensing and matching. The success of an enterprise is inseparable from the accurate insight into the market and the deep resonance with customers and partners. Our enterprise services are centered on market trend analysis, strategic planning, and resource integration to help enterprises understand the pulse of the times, accurately locate their own advantages, and find a development path that truly suits them.

Heng Gua (䷟): Persistent stability, steady progress and long-term development. Short-term success may rely on opportunities, but the real competitiveness of an enterprise comes from the practice of long-termism. We uphold the concept of "long-term value" to help enterprises optimize their management systems, build sustainable competitiveness, and achieve real long-term success.

Harmony of Hsien & Heng: Act with cosmic timing, uphold fundamental integrity.

"Hsein" means to be realistic and to be accepted by others. We always base ourselves on the macroscopic grasp of the market and industry trends, and we still need to start from scratch to get close to our customers and build deep resonance, resonate with the times, and achieve harmonious coexistence.

"Heng" means the balance of yin and yang, and the unchanging direction. We adhere to long-termism, uphold value beliefs, and are willing to provide customers with high-quality systematic solutions, achieve success for customers and ourselves, and consolidate our leading advantages in the main segments.

Hsien means that there is nothing that cannot be reached, and Heng means that there is nothing that cannot be existed.

Those who are Hsienheng follow the pulse of the market and act accordingly to help the company's foundation prosper for a century.